Juice Partners

Affiliate agreement

Last updated 14 September 2026. Capitalised words are defined in the glossary at the end.

The basics

This document (the “Terms”, also called the “Affiliate Agreement”) sets out the rules for taking part in the affiliate program presented on this website (the “Program”). Sending us an application, or using any part of the Program in any way, means you accept the Terms. Once accepted they form a legally binding contract between you (the “Affiliate”, “you”) and the company running the Program (“the Company”, “we”, “us”). Read them through before you register.

We can update the Terms whenever we see fit, without telling you in advance. Anything we add to the Program later — new functionality, tools or promotional resources — falls under the Terms in their updated form. If you stay in the Program after a new version goes live, you are taken to have accepted it; the version in force is always published on this page.

Breaking the Terms can, among other things, cost you your rights as an Affiliate and any Commission that accumulated while the breach was going on.

By joining the Program you confirm that you have read and understood the Terms and agree to them; that you are old enough to enter into a binding contract; and that you have the authority to accept the Terms for yourself or for the company you are signing on behalf of. If any of that does not hold, do not register.

The Terms apply from the day you sign up. On that basis we give you a limited right — non-exclusive, revocable and not transferable — to promote our products and services and to send prospective players their way for as long as this agreement remains in force.

Joining the program

Your application

Joining the Program means accepting these Terms by ticking the relevant box in the Affiliate Application, which then becomes part of the Affiliate Agreement. Whether an application is accepted is entirely up to us and our decision is final; we will let you know the outcome by e-mail. At any time while the agreement runs we may ask you to evidence the details held in your application or account — bank statements, personal or corporate identification, proof of address and the like. Keeping what you tell us correct and current is your responsibility and nobody else's.

Looking after your login

Your login details are yours to keep private and secure. If they are not protected and the Affiliate Account is then used without authorisation, that is on you, and you stay liable for everything done through the account whether or not you did it. Let us know straight away if you think the account is being used unlawfully or by someone you did not authorise.

One account, one affiliate

Participation is personal to you. You may not open an account for someone else, broker accounts or hand an account over; if you want to transfer an account to a different beneficial owner, ask us first. A second Affiliate Account requires our written consent before it is opened.

What the agreement grants you

For as long as this agreement runs, you have a non-exclusive right, which you cannot assign, to send New Customers to the Company Websites on the agreed basis. Business brought in by anyone other than you earns no Commission or other compensation.

For the same period we license you, non-exclusively and non-transferably, to use our Intellectual Property Rights for one purpose only: displaying promotional materials on the Affiliate Website or other approved placements. The licence cannot be sub-licensed, assigned or otherwise passed on.

The Affiliate gets no access to the Personal Data of the Company's customers.

Running your promotion

Effort and conduct

You undertake to do your best to actively advertise, market and promote the Company Websites in line with this agreement and with what we ask of you, to act in the Company's interest, and to avoid anything capable of harming its reputation or goodwill. The only permitted route to promotion is the Affiliate Links and the materials we hand over or sign off — no other form of advertising on our behalf is allowed.

Your website

Building, running and maintaining the Affiliate Website, along with everything published on it, falls to you. It has to comply with the law wherever it applies, the GDPR included, meet a professional standard, and never look like a Company Website or imply the Company owns or runs it.

The Affiliate Website must stay clear of defamatory, libellous or discriminatory material, of violent, obscene, derogatory or pornographic content, and of anything else that is unlawful in the country being targeted.

Where links may appear

Affiliate Links and any advertising carrying our Intellectual Property must stay off unsuitable websites, yours or anyone else's. That includes, but is not limited to, sites directed at children; sites showing illegal pornography or promoting illegal sexual acts; sites promoting violence, illegal activity, or discrimination based on race, sex, religion, nationality, disability, sexual orientation or age; sites infringing someone else's intellectual property; and sites that fall foul of applicable advertising regulation or codes of practice.

Affiliate Links should be at least as visible as any other commercial link on the Affiliate Website. Only the links we issue within the Program may be used, and masking them to hide where the traffic came from is not allowed.

E-mail and SMS

You need our written permission before sending any e-mail or SMS that carries our Intellectual Property or promotes the Company Websites. Where we grant it, you have to make sure every recipient has expressly opted in to that kind of marketing and has not since opted out, and the message must plainly come from you rather than from the Company.

Our brand and creatives

Whenever you use our Intellectual Property Rights you must follow the brand guidelines we supply, and our written approval is always required. You may not register domain names, search terms or other identifiers for search engines, portals, app stores, sponsored advertising or referral services that match our trademarks or contain them.

Banners, images, logos and other advertising layouts carrying our Intellectual Property may be used only if we provided them or, where you made them yourself, approved them in writing; once approved, they must not be modified. Getting that approval in good time and keeping proof of it is down to you.

No parallel reward schemes

Cash-back, value-back and similar schemes are not permitted unless they are the ones run on the Company Websites themselves.

Responsible gaming and the law

The Company takes responsible gaming and the prevention of gambling addiction seriously, and you agree to help carry that message. Nobody under 18 may be targeted, nor anyone below the legal gambling age in their own jurisdiction where that age is higher.

Territories where gambling is unlawful are off limits, the law that applies to you must be observed at all times, and no illegal act connected with the Program is acceptable. Where this is breached, Commission from your activity may be frozen and confiscated and the Affiliate Account may be blocked.

You must comply at all times with the GDPR and with every other data protection law, regulation or directive that applies in your territory, cookie rules included.

Costs and co-operation

Every risk, cost and expense you run up in meeting your obligations under this agreement is yours to carry.

You will co-operate with us promptly and give us whatever information we ask for so that we can keep track of your activity within the Program.

Traffic we accept

Good faith

Branded keywords are off limits for contextual advertising and branded traffic must not be pointed at the Company Websites. A New Customer picked up that way is not valid under this agreement, and Commission tied to such players may be frozen or held back as we see fit.

Generating traffic by signing up as a player yourself is prohibited, whether you do it directly or through associates, relatives or third parties. We treat it as fraud.

You must not try to make money from traffic that was not generated in good faith. If you have reason to think a player you referred is involved in bonus abuse, money laundering, fraud or any other abusive behaviour, tell us immediately. Players identified as bonus abusers, money launderers or fraudsters, or who help others commit affiliate fraud, are not valid New Customers and earn no Commission.

If a fifth or more of your total New Customers prove to be bonus abusers, money launderers or fraudsters, or to be helping with affiliate fraud of any kind, then none of those players is valid and no Commission is due on your traffic as a whole.

Motivated and low-quality traffic

Where half or more of your New Customers in a month deposit nothing beyond the minimum first deposit, we treat that traffic as motivated and may freeze or withhold the related Commission at our discretion. The same goes for the month as a whole where more than half of your New Customers stop at a first and second deposit, or at the small number of deposits fixed as the baseline in the commission structure — in those cases we may decide that no Commission is payable on that traffic at all.

Where more than half of your New Customers in a month make only a handful of deposits and show little or no gaming activity, we treat the traffic as poor quality and may freeze the related Commission or leave it unpaid.

“Motivated traffic” covers, without being limited to: overlapping IP addresses; personal details that are wrong or invented; fraudulent use of payment methods; gaming patterns that are almost identical to one another; and a lack of genuine engagement.

Quality thresholds

We judge traffic quality primarily on the ratio of deposits to cost, which should reach 80% or better by the close of each calendar month; we allow a margin of up to 10%. If the monthly figure comes in under 80%, we may put traffic on hold until it recovers, or rework payouts so that the ratio lands at 80%. Where the ratio ends the month at 25% or less, we reserve the right to hold back Commission payments.

We may write to you by e-mail or messenger asking you to pause traffic so that we can review its quality or look into suspected fraud. From the moment such a request reaches you, traffic must stop; anyone registering afterwards will not count as a valid New Customer, and Commission linked to those players may be frozen or withheld.

We may also withdraw your current deal and impose new terms unilaterally on one banking day's notice — for instance where traffic quality is poor, or where conversion is weak enough to push the balance negative. Once that notice period expires, every registration, first deposit and subsequent deposit is paid under the new terms.

Late-month wins

If a large win lands at the tail end of a month (from the 20th to the last day) and the player's balance is still unspent, or is lost over the course of the next month, those funds stay out of Revenue Share and Hybrid calculations.

What we do

We will do our best to supply the materials and information you need to put the Affiliate Links in place. We will, at our discretion, register the New Customers you refer and track what they do, and we keep the right to turn down or close player accounts where that is necessary. We will give you reporting tools so you can keep an eye on your Affiliate Account and Commission, and we will process your personal data — username, e-mail, name, date of birth, country, address, telephone number and payment details — as far as security, anti-money-laundering obligations and the running of our relationship require. As long as you hold to this agreement, we will pay your Commission as described above.

If something goes wrong

If you breach this agreement, are suspected of having done so, or are careless in carrying out your obligations, we may: suspend your participation while we look into it and hold Commission payments for that period; withhold Commission or other sums connected with the campaign, traffic, content or activity in question; keep back enough to cover any indemnity or liability the breach gives rise to; end the agreement with immediate effect; and keep whatever is left in the Affiliate Wallet if it is not withdrawn within six months of termination. We can use these remedies together, not just one at a time.

Confidentiality

While this agreement runs you may come into Confidential Information about our business, operations, technology and the Program, the Commission you earn included. You agree to keep it from third parties unless we have consented in writing, and to use it only for the purposes of this agreement; those duties survive termination. Press releases and similar public statements about your participation in the Program need our written consent first.

Ending the agreement

The agreement begins when your application is accepted and runs until it is terminated. Either side may terminate on 30 days' written notice; e-mail counts as writing and takes effect when it arrives. Where you are in breach, we may terminate immediately.

On termination, take down all banners, creatives and Affiliate Links from your placements without delay. Every right and licence we granted you falls away, any Confidential Information has to be returned, and you must stop using our Intellectual Property. From the date of termination onwards, no further Commission accrues or becomes payable.

Glossary

Affiliate
The person or company asking to join the Program.
Affiliate Account
The account created once that application has been approved.
Affiliate Agreement
These Terms read together with the commission structure agreed for each brand or product, plus any additional rules or guidance we pass on from time to time.
Affiliate Application
The form submitted to join the Program.
Affiliate Links
The tracking URLs used to route traffic from the Affiliate Website, or from any third-party placement, to the Company Websites.
Affiliate Website
Any site the Affiliate runs or controls.
Affiliate Wallet
The online balance held in the Affiliate's name, where Commission and anything else owed is credited and from which it can be withdrawn.
Commission
A percentage of Net Gaming Revenue, a fixed sum per New Customer (CPA), or a mix of both (Hybrid), depending on the commission structure that applies.
Commission Structures
The specific reward terms expressly agreed between the Company and the Affiliate.
Company
The operator of the Program and every company in its group, parent companies and their subsidiaries included.
Company Websites
The gaming sites promoted through the Program, mirrors included, as notified to the Affiliate and as brands come and go over time.
Confidential Information
Commercially valuable information about the Company — financial reporting, trade secrets, know-how, pricing and bespoke quotes, business plans, products, databases, technology, marketing plans, operating methods, and information about players and other users of the Company Websites.
GDPR
Regulation (EU) 2016/679, together with any other data protection rules that apply to the activities these Terms cover.
Group
For either party, anyone controlling that party, controlled by it, or under the same control as it.
Intellectual Property Rights
Every registered and unregistered intellectual property right worldwide, including patents, trademarks, service marks, know-how, brand names, logos, design rights, database rights, copyright, domain names and goodwill, and any applications for any of them.
Net Gaming Revenue (NGR)
Everything staked by New Customers, minus winnings paid out, bonuses granted, net balance corrections, administration fees and losses caused by fraud and chargebacks. Only New Customers referred by the Affiliate count towards it.
New Customer
Someone who has never been a customer of the Company before, registers via an Affiliate Link and makes a qualifying first deposit that meets or exceeds the applicable minimum under the rules of the relevant Company Website. The Affiliate, along with its staff, relatives and friends, does not qualify.
Parties
The Company and the Affiliate.
Personal Data
Information relating to an identified or identifiable person, in the sense given by the GDPR.